Top 5 Fashion Games in Australia for Q2 2023: Performance Overview

During the second quarter of 2023, the top five fashion games in Australia showcased varied performance trends. Here's a detailed look at their weekly downloads, revenue, and active users.

Project Makeover from Magic Tavern, Inc. experienced a consistent weekly revenue, peaking at around $73K in early April and ending the quarter with approximately $66K. Weekly downloads saw fluctuations, starting at about 9.7K in late March, dipping to 6K in early May, and rising again to 9.6K by the end of June. The number of active users remained relatively stable, averaging around 66K throughout the quarter.

Covet Fashion: Dress Up Game from Crowdstar LLC saw its highest weekly revenue of approximately $27K in mid-May, with other weeks averaging between $10K and $17K. Weekly downloads ranged from 541 to 1K, with a noticeable peak at the end of June. Active user numbers were steady, hovering around 3.8K to 4K.

RuPaul's Drag Race Superstar by Eastside Games had a fairly stable revenue, peaking at about $6.7K towards the end of May and remaining around $5.6K to $6.7K for the rest of the quarter. Downloads were modest, peaking at 750 in early June, while active users varied between 2.2K and 3.2K, with a peak in early June.

SuitU: Fashion Avatar Dress UP from Libii HK Limited showed significant growth in weekly revenue, starting at $3.6K in late March and reaching approximately $7.2K by the end of May. Downloads fluctuated, peaking at around 3.4K in early June. Active users increased consistently, reaching a high of approximately 11.2K in early June.

Love Nikki-Dress UP Queen from Galaxy Play Technology Limited saw its highest weekly revenue of around $7K in early April, with a general trend of $3.4K to $5.9K for the rest of the quarter. Downloads remained low, with a peak of 195 in early April. Active users were steady, ranging from 2.9K to 3.6K.

These insights derived from Sensor Tower data provide a snapshot of the performance of these top fashion games in Australia during Q2 2023. For more in-depth analysis, please visit Sensor Tower.